Emile Woolf Middle East

CASE STUDY | S-CHEM

From 3% to 12%: S-Chem's Drive to Build Female Representation in STEM

3% → 12%
Female STEM representation

Target S-Chem is working toward, supported by Emile Woolf Middle East.

6
Months

Of structured coaching and mentorship following foundational training.

Dual-track
Simultaneous development

Of women and the male managers who lead them.

THE OPPORTUNITY

A Vision 2030 Target That Required More Than a Hiring Plan

S-Chem, a leading Saudi petrochemical company, had strong technical talent and a clear Vision 2030 mandate: to significantly increase female representation across STEM and operational roles. Despite that ambition, women represented only 3% of the workforce, far below potential and far behind the national targets the business was committed to meeting.

The challenge was not just hiring. It was readiness. S-Chem aimed to increase female hiring to 12% within two years, which required accelerated development for newly hired Saudi women entering technical and business roles. But it also required something equally important: equipping male managers with the inclusive leadership skills to enable culture change and actively support women in their teams.

A one-sided intervention would not produce the organisational shift S-Chem needed. The brief required a dual-track response.

THE SOLUTION

A Dual-Track Programme for the Women & the Managers Beside Them

Emile Woolf Middle East designed a dual-track programme addressing women’s career readiness and male managers’ inclusive leadership simultaneously, creating organisation-wide cultural change. Neither track was treated as secondary.

Women in Business Programme (Phases 1 and 2)

Multi-day modules and 1:1 coaching on leadership, confidence, communication, and career skills, tailored to KSA and STEM contexts. Six-month Empower Mentorship connecting participants with senior leaders.

Advocacy Programme for Male Managers (Phase 3)

Inclusive leadership training covering bias, gender diversity, and Vision 2030-aligned role modelling. Personal advocacy plans to support women in their teams.

THE PROGRAMME STRUCTURE

Foundations, Development & Advocacy in Parallel

Phase 1

Foundational Training

Workplace readiness for early-career talent and multi-module leadership workshops focused on confidence and communication. Designed specifically for newly hired Saudi women in STEM and operational roles.

Phase 2

Long-Term Development

Six months of structured coaching and mentorship to support individual growth and mentor/mentee relationships with senior leaders inside and outside the organisation.

Phase 3

Equity Advocacy

A dedicated one-day programme for male managers as active champions for gender equity across all departments. Delivered in parallel with Phases 1 and 2.

THE IMPACT: A Cultural Shift Sustained by Shared Responsibility

The programme has driven a significant cultural shift at S-Chem by fostering shared responsibility between women and male managers, resulting in increased confidence and inclusive leadership across the organisation. This initiative directly supports Vision 2030 and nationalisation goals, strengthening S-Chem’s position as a forward-thinking industrial leader. Most importantly, it serves as a strategic foundation for achieving the critical workforce target: the transition from 3% to 12% female representation within STEM and operational roles.